User Experience (UX) should never be used as a band-aid for core product or service failures.

Imagine a fancy barbershop. You walk in: the aroma is pleasant, the staff is polished, and there's no wait time. You're nestled into a soft, cushioned chair so cozy you drift off to sleep while ordering your cut. An hour later, you wake up, look in the mirror, and the haircut is terrible.

As a customer, would you ever return? No. You would quickly switch to a simpler barbershop that consistently delivers a great cut.

UX: the nice smells, soft seats, and zero wait time can and should never be used as a stand-in for an average or poor-performing experience. Sooner or later, especially with competition, users will notice the difference and switch to a quicker, more reliable, and ultimately more valuable experience.